PPC Executive
Peterborough
Up to £32,000 (DOE)
Coulter Elite Resourcing are currently looking for a PPC Executive, you will be highly driven with at least 2 years of commercial experience and keen to prove yourself in a rapidly growing entrepreneurial business, in a successful and growing Marketing team which is focused on innovation and results in direct digital marketing. This role does require you to be in the office full-time to collaborate with the Marketing team and other departments.
Principle Responsibilities for the PPC Executive:
• Deploying and managing PPC budgets across multiple channels, brands, and markets.
• Good technical knowledge about how to integrate with CRM Systems (preferably Salesforce)
• Working with the Paid Media team to solve challenges, ideate and identify new opportunities.
• Representing our brands and implementing business requirements conscientiously and to a high standard.
• Carrying out campaign experiments and writing ad copy that focuses on conversion and aims to deliver a positive ROI for the business.
• Recommending and implementing new strategies for PPC campaigns to improve results.
• Producing reports for the Head of Paid Media.
Person specification for PPC Executive:
• In-depth knowledge of paid advertising channels such as Google Ads, Microsoft Ads and Facebook Ads.
• Create and build campaign strategy, research keywords, analyse competitors and continue testing and optimization.
• Experience with Google Analytics and other reporting tools.
• You have demonstrable experience in budget management, targeting, tracking, retargeting and reporting across a variety of platforms.
• You are confident in researching, planning, copywriting, implementing and refining static, text-based, and video ads.
• You have experience and confidence in writing eye-catching (and platform-compliant) headlines, ad copy and call-to-actions for PPC ads in multiple formats, and have a keen interest in creating impactful copy within the context of PPC.
If this PPC Executive position sounds like you, then please forward your CV to Rob Neave at Coulter Elite Resourcing.
Coulter Elite Resourcing is an independent recruitment consultancy with a head office in Peterborough, Cambridgeshire supplying permanent, temporary and contract personnel from office junior through to the highest levels of management both locally and nationally. Our area of recruitment are Commercial, FMCG, Engineering, Technical and IT