YouTube Ads Specialist
Peterborough
£26,000 – £28,000 DOE
Are you passionate about creating impactful paid advertising campaigns on YouTube?
Do you thrive on diving into data to drive revenue?
If so, this could be the perfect role for you!
Coulter Elite Resourcing is seeking a YouTube Ads Specialist to join our client’s innovative and results-driven Marketing team. This full-time, office-based role is ideal for a motivated individual with a strong background in YouTube advertising, eager to make a mark in a rapidly growing entrepreneurial environment.
Role Overview:
As a YouTube Ads Specialist, you will bring at least a year of commercial experience in developing, managing, and optimizing YouTube ad campaigns. You’ll have a proven track record of running revenue-generating campaigns and a deep understanding of the latest YouTube trends in online paid media. Your analytical skills will be essential as you take ideas from concept to successful implementation, all while collaborating closely with a knowledgeable team of PPC professionals.
Key Responsibilities:
- YouTube Ad Campaigns: Develop, manage, and optimize YouTube advertising campaigns to drive revenue and meet business goals.
- Strategy & Execution: Create campaign strategies, conduct keyword research, analyze competitors, and continuously test and optimize ads.
- Collaboration: Work with the creative team to develop engaging static, text-based, and video ads.
- Copywriting: Craft compelling headlines, ad copy, and CTAs for various types of YouTube ads, with a focus on impact and conversion.
- A/B Testing: Run A/B tests to ensure effective budget allocation and maximize campaign performance.
- Analytics & Reporting: Utilize GA4 and other tools to track and report on campaign performance, contributing to continuous improvement efforts.
About You:
- A minimum of 2 years of hands-on experience in YouTube advertising.
- Proven experience in generating revenue through YouTube Ads.
- Knowledge of other paid advertising channels such as Google Ads, Microsoft Ads, and Facebook Ads.
- Strong skills in campaign creation, keyword research, competitor analysis, and optimization.
- Experience in writing engaging and platform-compliant ad copy for YouTube.
- Ability to manage PPC budgets across multiple channels with a focus on YouTube.
- Keen interest in staying up-to-date with the latest developments in YouTube and digital marketing.
Key Result Areas:
- Effective management of PPC budgets across multiple channels, with a key focus on YouTube.
- Collaboration with the Marketing team to solve challenges and identify new opportunities.
- Representing our brands with high standards and implementing business requirements conscientiously.
- Conducting campaign experiments focused on conversion and positive ROI.
- Recommending and implementing strategies for YouTube and other platforms to enhance results.
- Producing detailed reports for the management team.
This is a full-time, permanent YouTube Ads Specialist position. For more information, please contact Katie Dobslaw.
Job Types: Full-time, Permanent
Work Location: Office-Based